Challenge
- Existing digital presence did not communicate value clearly.
- Leads were low quality and follow-up rates were weak.
- Core services were hard to understand quickly.
Approach
- Conversion-focused page architecture with priority CTAs.
- Trust-first messaging with concise service positioning.
- Lead capture through contact form and WhatsApp handoff.
Results
- Higher inquiry volume in the first week after launch.
- Better lead quality from clearer audience targeting.
- Improved sales conversations due to stronger positioning.
Stack
- Responsive HTML/CSS front-end build
- Lead form flow with PHP backend processing
- WhatsApp conversion path integration
Client Note
"The website gave us a much stronger professional image and made it easier for prospects to contact us with the right project details."